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Understanding how consumers and businesses procure the goods and services they need

Retail and distribution

News reports suggest that some High Streets and town centres are dying whilst some supermarkets and fashionable shopping malls appear to be thriving.

Some retail locations seem to have the knack of making the customer experience pleasant whilst in others customer flow, signage, layout or technology can be inhibiting.

Research First uses a wide range of methods to understand and inform decisions on retailing; this includes on-site intercept interviewing, photography and video recording, exit polling and mystery shopping.

We have also examined many aspects of home or business delivery and the fulfilment of on-line purchases.

The art of attracting customers