Financial services insight from Research First
Research First has a high level of expertise in all aspects of financial services research and insight gathering in consumer and business/commercial markets.
We have designed and implemented hundreds of important studies and worked on the agency and client-side of the financial services research industry.
We have contributed to the development, refinement and testing of many propositions that have met or exceeded sales targets in consumer and business markets. This includes the development of ideas to exploit marketing opportunities and designing multi-stage studies to guide product specification, pricing and communications.
Our experience covers all aspects of financial channels from the arrival of telephone, on-line banking and the automation of high street branches to fintech and the development of application programming interfaces (API) to facilitate on-line and card payments.
We have engaged with all audiences at all life stages and points in the business life-cycle, from financially anxious consumers through to entrepreneurs, financial intermediaries, Finance Directors and Corporate Financiers.