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Understanding and measuring consumer motivations, perceptions, attitudes and behaviour

Consumer research and insight

Some are busy, some are relaxed. Some are affluent, others are on a tight budget. Some appear happy, others less so.

Some are savvy (allegedly), others are learning. Some will participate in research willingly (occasionally too often) whereas others need to be encouraged.

When looked at individually they are all different, yet when they behave collectively they determine market share, total spend and brand success.

Research First would like to help you harness consumer insight for the good of your business.

The art of attracting customers

Range of consumers