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High level expertise in business-to-business research

Understanding the business decision-maker

We have spent many years consulting and understanding business and organisational decision-makers.

We understand the emotive and apparently rational aspects to business decisions, how businesses interact with their suppliers and how these interactions can build into a 'relationship'. Whilst there are advantages in long-term relationships, there is also a need to consider what attention is given to alternative suppliers and how new suppliers can differentiate their offer.

At a practical level we feel we are skilled at persuading busy decision-makers to participate in the insight process. Establishing rapport and making participation interesting and seem worthwhile are of key importance.

We have a high level of expertise of sampling business markets, designing effective survey interviews and interpreting the resulting data as needed.

Experitse in financial services research
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Effective Business-to-Business Insight

Insight through film