Telephone 01442 871066

 

Home
 

 

 
Sectors & specialisms
Automotive
Education
Employees
Environment
Financial Services
Retail & Distribution
Services
 

Markets

Business-to-Business

Charities

Consumer

Not-for-profit

Professional Bodies

 

Helping clients

Free Advice

Your Data

Your Support

 

Approaches

Customer Experience

Customer Journey

Gaining Insight

Video

 

Team

Researchers

Specialists

 

Contact

Address

e-mail

Map

 

 

 

 

 

 

 

 

We have spent many years consulting and understanding business and organisational decision-makers.

 

We understand the emotive and apparently rational aspects to business decisions, how businesses interact with their suppliers and how these interactions can build into a 'relationship'. Whilst there are advantages in long-term relationships there is also a need to consider what attention is given to alternative suppliers and how new suppliers can differentiate their offer.

 

At a practical level we feel we are skilled at persuading busy decision makers to participate in the insight process. Establishing rapport and making participation interesting and seem worthwhile are of key importance.

 

We have a high level of expertise of sampling business markets, designing effective survey interviews and interpreting the resulting data as needed.