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Generally work amongst employees and colleagues falls into one or two categories.

 

One is typically HR driven, where employees are consulted on how they feel about their role, the environment, remuneration package, even dress code or on a possible new development or organisational change.

 

The other key area is marketing insights. Here colleagues who work in customer facing roles can provide valuable feedback on any proposition, campaign, customer experience or element of the marketing mix.

 

It is quite common for us to recommend and undertake employee consultation as part of a consumer or business-to-business project.