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Research First directors have been involved in automotive research for over 25 years. Our experience includes a wide range of studies covering loyalty, the sales and service experience and the development of approved used car schemes. More recently we have considered the environmental aspects of motoring.

 

We have enabled clients to get closer to the purchase decision-making process overall.

 

We have worked with clients on exhibition stands and conducted research into the purchase of vans and other commercial vehicles.

 

Motorists are often consulted as part of our work in markets such as roadside assistance, motor insurance and car maintenance and servicing propositions.